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How to Build the Preeminent Law Firm in Your Market
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What People Say
"Ken Hardison has a firm handle on HOW to market your practice, and has been doing it for years and years."
GERRY OGINSKI Oginski Law - Great Neck Plaza, NY
"Another masterpiece from PILMMA’s Ken Hardison. This magnificent work is a “must have” for any lawyer trying to understand and navigate the modern law practice terrain."
GEORGE SINK George Sink, P.A. Injury Lawyers, Greenville, Columbia, Charleston, SC
"I find Ken Hardison's new book " Under Promise Over Deliver" to be an extremely valuable tool and primer on top quality client service , marketing and operations. I call it service marketing. In other words it's not good enough to use advertising media unless your staff is capable and trained to provide over the top service to every single client you have.
Ken explains all the components. Good job Ken!"
JIM S. ADLER Jim S. Adler &. Associates, Houston, TX
About the author
Ken Hardison is the President and Founder of PILMMA (Personal Injury Lawyer Marketing and Management Association) the only marketing association specifically for injury and disability attorneys. Ken also co-founded Law Practice Advisor a marketing and management subscription website for consumer based attorneys.
Ken practiced law for over 32 years and built one of the largest injury and disability firms in the state of North Carolina before selling out at the age of 52.
Ken has shared the secrets of his success with lawyers around the country for years. He frequently addresses other lawyers and professional organizations focusing on marketing and managing contingency-based law firms. Ken is in high demand to coach and consult with lawyers across the country.
Ken has authored several previous books on marketing and managing law firms. He recently released the second edition of his highly acclaimed book, “How to Effectively Marketing your Personal Injury Practice in the 21st Century”
It has become Ken’s mission to teach lawyers how to build highly profitable law firms while maintaining a healthy balanced life.
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